We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.
We design and deliver modern data and AI platforms that transform trusted data into real time insight, prediction and action using appropriate mixes of ML, GenAI, and multi-modal AI.
We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
From strategy to scale, we operate and optimize data and AI capabilities so they continue to enable innovation as your business evolves.
Data Strategy

Data Strategy
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Master Data Management

Master Data Management
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Amplifi has strategic partnerships with a number of leading technology solutions, enabling us to deliver measurable results through expert consultancy and best-of-breed technology.
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Trusted Data Foundations
Product Information Management
Data Strategy
Whitbread has an extensive range of Food and Beverage (F&B) product lines, suppliers, and menu changes each year. A number of business processes, systems and projects including supply chain, menu modelling, recipe and dish management, site POS, site stock & Cook Books are dependent on this data being accurate. These systems and processes source their data from many places and often require the data to be manually rekeyed and manipulated. The result of this is data errors, poor decision making and time-consuming processes.
We implemented Stibo Systems’ STEP platform to create a single source of auto populated master product F&B data.
Alongside this we provided a menu planning tool for recipe and dish costing as well as menu planning for different strategies.
Finally, we introduced a governed work flow process for data to gain the full value of these changes and ensure that the efficiency is maintained.
The benefits of the solution are: