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Good Data Day

Our flagship event returns for 2025 with a renewed focus on delivering value - both now and in the future.

Good Data Day brings together data leaders and industry experts to tackle the real-world challenges of realising value from data in today’s rapidly evolving data and AI landscape.

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Beyond Theory to Delivery

Join us at Good Data Day on Thursday 26th June 2025 in London.

This year, our aim for Good Data Day is to outline actionable strategies and concrete methodologies that organisations can implement immediately. Whether you’re starting your data journey or scaling existing initiatives, the day will provide the frameworks, case studies and connections needed to drive meaningful change within your organisation.

What to expect...

  • Expert insights from industry-leading data practitioners
  • Real-world case studies delivered by your peers
  • Exclusive sessions from our technology partners
  • Live demos and interactive discussions
  • Plenty of networking (on a terrace overlooking the Thames!)

Agenda highlights...

  • The Value of Data – Evidencing ROI on your data initiatives
  • Responsible Innovation – Automating & scaling without losing control
  • How eCommerce is Changing – Product catalogs & PXM
  • Progress Beats Inaction – Why waiting isn’t an option, and how to start
  • Microsoft Fabric in Action – A real-world case study of implementation

With thanks to our Sponsors, Akeneo, Actian, EDM Council and Headline Sponsor, Stibo Systems.

What we got up to last year...

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The day's agenda

Beyond Theory to Delivery

Join us for Good Data Day where we'll prioritise practical application and real-world solutions that result in successful data and AI initiatives today.

You will have the opportunity to engage with peers who have successfully navigated challenges around the value of data and AI implementation, and leave with a clear roadmap for transforming your data strategy from potential to performance.

The below agenda outlines the main sessions of the day, where we will also be joined by our key partners including Stibo Systems, Microsoft, Akeneo, Actian and EDM Council.

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🔍 The Right Solutions to the Right Problems

Arun Chandar, VP Strategic Service Development, Amplifi

Stuart Squires, SVP Strategy & Consulting, Amplifi


Learn how to identify the right business problems before jumping to solutions in data and AI initiatives. This session explores frameworks for measuring and demonstrating value, illustrated by a real-world case study. You’ll come away with a simple problem identification framework to apply in your next team meeting and practical ways to assess the value of data and AI projects.

🚀 Progress Beats Inaction

Howe Gu, Microsoft Retail Industry, EMEA Region, Microsoft

Guy Bradshaw, Consulting Director, Amplifi


Small, actionable steps in data and AI projects consistently outperform ambitious yet stalled strategic initiatives. Drawing from real-world case studies, this session highlights how rapid prototyping, minimal viable implementations, and iterative development creates momentum and measurable business outcomes, even with imperfect data. Learn how to embrace progress over perfection and recognise when to pivot versus when to scale.

⚖️ Responsible Innovation

Chris Colyar, Chief Technology Officer, Amplifi

David Neil, Consulting Director, Amplifi

Lee Morgan, Data Quality & Migration Practice Lead, Amplifi


Balancing AI-driven innovation with ethical responsibility is critical. We’ll explore the delicate balance of harnessing unprecedented opportunities in data and AI while ensuring responsible implementation. We’ll weave together three critical perspectives: driving technological innovation forward, effective stewardship of resources and risk management and our moral obligations in the AI space - helping you balance the three for your organisation.

🛍️ AI-Powered PXM in Digital Retail

Catherine Cherry, MDM Practice Lead, Amplifi

Miriam Molino Sánchez, Head of Industry Practice, Stibo Systems

Simon Hofmeister, Head of Fashion & Sports, Retail & Ecommerce, TikTok


Discover how effective Product Experience Management (PXM) is reshaping digital marketplaces and consumer expectations. Learn how PIM systems improve data accuracy, streamline omni-channel strategies, and drive marketplace success. Hear how platforms like TikTok leverage agile product data to stay ahead in the evolving e-commerce landscape.

🎓 NCFE: A Microsoft Fabric and Microsoft Purview Case Study

Nick Evans, Director of Tech, PMO & Data, NCFE

Emily Heath, Data Integration Practice Lead, Amplifi


Explore how NCFE transformed their data architecture and governance capabilities with Microsoft Fabric, Microsoft Purview and Amplifi’s expertise. This case study details their shift from fragmented systems to a unified cloud-based analytics platform, highlighting key challenges, decision points, and long-term business impact.

🎩 The Magic of Human Connection

Keynote Speaker, Ben Hanlin


Securing stakeholder buy-in is key to data-driven success. Drawing from his career as a magician, Ben Hanlin shares techniques to capture attention, build genuine connections, and engage decision-makers effectively, turning complex data discussions into compelling narratives that drive action.

We would love for you to join us at Good Data Day 2025!

Please fill the form to register your interest, and we'll be in touch to confirm your space and with additional details!

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