Our flagship event returns for 2025 with a renewed focus on delivering value - both now and in the future.
Good Data Day brings together data leaders and industry experts to tackle the real-world challenges of realising value from data in today’s rapidly evolving data and AI landscape.
Join us at Good Data Day on Thursday 26th June 2025 in London.
This year, our aim for Good Data Day is to outline actionable strategies and concrete methodologies that organisations can implement immediately. Whether you’re starting your data journey or scaling existing initiatives, the day will provide the frameworks, case studies and connections needed to drive meaningful change within your organisation.
With thanks to our Sponsors, Akeneo, Actian, EDM Council and Headline Sponsor, Stibo Systems.
Please fill in the form here, we'll be in touch to confirm your registration and share additional details.
Join us for Good Data Day where we'll prioritise practical application and real-world solutions that result in successful data and AI initiatives today.
You will have the opportunity to engage with peers who have successfully navigated challenges around the value of data and AI implementation, and leave with a clear roadmap for transforming your data strategy from potential to performance.
The below agenda outlines the main sessions of the day, where we will also be joined by our key partners including Stibo Systems, Microsoft, Akeneo, Actian and EDM Council.
Arun Chandar, VP Strategic Service Development, Amplifi
Stuart Squires, SVP Strategy & Consulting, Amplifi
Learn how to identify the right business problems before jumping to solutions in data and AI initiatives. This session explores frameworks for measuring and demonstrating value, illustrated by a real-world case study. You’ll come away with a simple problem identification framework to apply in your next team meeting and practical ways to assess the value of data and AI projects.
Howe Gu, Microsoft Retail Industry, EMEA Region, Microsoft
Guy Bradshaw, Consulting Director, Amplifi
Small, actionable steps in data and AI projects consistently outperform ambitious yet stalled strategic initiatives. Drawing from real-world case studies, this session highlights how rapid prototyping, minimal viable implementations, and iterative development creates momentum and measurable business outcomes, even with imperfect data. Learn how to embrace progress over perfection and recognise when to pivot versus when to scale.
Chris Colyar, Chief Technology Officer, Amplifi
David Neil, Consulting Director, Amplifi
Lee Morgan, Data Quality & Migration Practice Lead, Amplifi
Balancing AI-driven innovation with ethical responsibility is critical. We’ll explore the delicate balance of harnessing unprecedented opportunities in data and AI while ensuring responsible implementation. We’ll weave together three critical perspectives: driving technological innovation forward, effective stewardship of resources and risk management and our moral obligations in the AI space - helping you balance the three for your organisation.
Catherine Cherry, MDM Practice Lead, Amplifi
Miriam Molino Sánchez, Head of Industry Practice, Stibo Systems
Simon Hofmeister, Head of Fashion & Sports, Retail & Ecommerce, TikTok
Discover how effective Product Experience Management (PXM) is reshaping digital marketplaces and consumer expectations. Learn how PIM systems improve data accuracy, streamline omni-channel strategies, and drive marketplace success. Hear how platforms like TikTok leverage agile product data to stay ahead in the evolving e-commerce landscape.
Nick Evans, Director of Tech, PMO & Data, NCFE
Emily Heath, Data Integration Practice Lead, Amplifi
Explore how NCFE transformed their data architecture and governance capabilities with Microsoft Fabric, Microsoft Purview and Amplifi’s expertise. This case study details their shift from fragmented systems to a unified cloud-based analytics platform, highlighting key challenges, decision points, and long-term business impact.
Keynote Speaker, Ben Hanlin
Securing stakeholder buy-in is key to data-driven success. Drawing from his career as a magician, Ben Hanlin shares techniques to capture attention, build genuine connections, and engage decision-makers effectively, turning complex data discussions into compelling narratives that drive action.
