What is unstructured data?

Unstructured data typically refers to data which does not resemble a typical database format: e.g. data that does not follow a pre-defined data model or is not organised in a predefined manner. This type of data can contain within it many 'facts' that could be organised in a more structured way, but which would require analysis and context to extract and interpret. Unstructured data is created at an incredible rate each day (for example, social media posts) and can be a rich source of business information. However, specialist tools and techniques are required to process and analyse unstructured data.


Our Services

Strategic Consultancy

We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.

Delivery & Implementation

Amplifi has become the most trusted name globally for the successful delivery of data driven solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics to ensure long-term, and sustainable success.

Support & Enhance

People see data initiatives as projects, but in fact there is a long term operation that needs to be run and evolve with your changing business. We provide consultancy and support to enhance and troubleshoot your data issues, ensuring the long term success of your initiative.