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Blog
How can Data Virtualization accelerate your data transformation?
Transformation in manufacturing demands both speed and endurance. It's a sprint to capture quick victories and a marathon to forge lasting success. Blog
Rise up: What the chemical reactions in bread can teach us about data strategy
When you make a loaf of bread, understanding the steps you need to take is vital to getting the right chemical reaction. It’s no different when it comes to your data strategy (just with less flour and yeast). Here’s a lesson from the Amplifi lab… Blog
Big bang: using data governance to prevent data disasters
When data is handled incorrectly by a business, there can – broadly speaking – be three outcomes. None of them are good. In our latest blog we explore how to use data governance to prevent data disasters that might otherwise have explosive consequences. Blog
Turning lead into gold: A data story
What can the magic of chemistry teach us about data? We look at how the right data can create an impressive commercial reaction. Blog
Your mission to Mars: why your data needs to change with your business goals
Racing towards digital transformation? Here’s why your data needs to evolve as your business does. Blog
CPGs top 5 Retail Challenges - solved with Customer Data.
First-party data is driving transformation in every sector. Without it, CPG brands are being left behind and are struggling with their customer relationships. So what challenges can Customer Data overcome? Blog
You can’t launch a rocket with diesel: Data quality and business growth
What does rocket fuel have to do with data? Just like you need the right fuel to launch a spacecraft, your business needs the right data to propel growth. Blog
6 opportunities Customer Data creates for CPG Brands
How well do you know your customers? First-party data will give you the opportunity to go directly to your customers, bringing with it: insight, engagement, personalisation, tailored product development, brand loyalty... the list goes on. Blog
Delayed launch: MDM technology, data and stalled growth plans
There are similarities between launching a rocket and propelling a business to the next level – and both can have their setbacks. We look at how you can use data and MDM to overcome challenges and fuel growth.
