What is big data?

Big Data is used to refer to extremely large data sets which cannot be easily processed using traditional computing methods. The data sets may be structured or unstructured, and usually require some form of analysis in order to provide business insight or automate business decision making. Sometimes, the term 'Big Data' can also refer to the tools and techniques involved in extracting, processing and analysing such data.

Related Content

Buzzword Bingo #2: Big Data


Our Services

Strategic Consultancy

We work with our clients to understand your business vision and objectives, allowing us to curate a data strategy that compliments your goals. We provide a future state vision with concise requirements and the frameworks to make the right technology selection for you, alongside the organisational change roadmap required for you to become a data driven organisation.

Delivery & Implementation

Amplifi has become the most trusted name globally for the successful delivery of data driven solutions. Our delivery methodology is focused on all the key aspects that make data initiatives successful, focusing on not just the technology implementation but the required change initiative and the supporting quality metrics to ensure long-term, and sustainable success.

Support & Enhance

People see data initiatives as projects, but in fact there is a long term operation that needs to be run and evolve with your changing business. We provide consultancy and support to enhance and troubleshoot your data issues, ensuring the long term success of your initiative.