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Blog
Rise up: What the chemical reactions in bread can teach us about data strategy
When you make a loaf of bread, understanding the steps you need to take is vital to getting the right chemical reaction. It’s no different when it comes to your data strategy (just with less flour and yeast). Here’s a lesson from the Amplifi lab… Blog
Big bang: using data governance to prevent data disasters
When data is handled incorrectly by a business, there can – broadly speaking – be three outcomes. None of them are good. In our latest blog we explore how to use data governance to prevent data disasters that might otherwise have explosive consequences. Resource
Guide: Inside the mind of an Online Shopper - 5 key insights
Blog
Turning lead into gold: A data story
What can the magic of chemistry teach us about data? We look at how the right data can create an impressive commercial reaction. Resource
Report: The Real Voice of Data - Data Leaders Report 2022
Resource
Guide: Housing Associations - A Guide to Data
Blog
Your mission to Mars: why your data needs to change with your business goals
Racing towards digital transformation? Here’s why your data needs to evolve as your business does. Blog
CPGs top 5 Retail Challenges - solved with Customer Data.
First-party data is driving transformation in every sector. Without it, CPG brands are being left behind and are struggling with their customer relationships. So what challenges can Customer Data overcome? Resource
Webinar: Banking & Finance - From Reactive to Ready with Better Data Management
