A Hero's Journey

Telling a story with your data

Raj Eiamworakul 603747 Unsplash

Implementing successful MDM is all about story telling. The project leader is tasked with taking the dry subject of data and transforming it into something relatable, exciting and understandable. It’s an epic undertaking, and their path is often lined with trials, tribulations and conflict. It is, essentially, the classic Hero’s Journey – from taking up the challenge to the final showdown.

Stuart Squires, Comma's MD EMEA, takes us on a journey of imagination, bringing your data to life:


Setting off on your own MDM journey? Find out how Comma’s unique approach to MDM can help. Call us on +44 1926 911250.