News | Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities - Read more
 

News & Resources


Resource Video | Good Data Day 2025: AI-Powered PXM in Digital Retail

Video | Good Data Day 2025: AI-Powered PXM in Digital Retail

Watch the panel hosted by Catherine Cherry, Amplifi, with Stibo Systems, TikTok and Specsavers at Good Data Day, and how it revealed the way AI-driven Product Experience Management (PXM) boosts accuracy, agility and marketplace sales.
Resource Video | Good Data Day 2025: Finding the right solutions to the right problems

Video | Good Data Day 2025: Finding the right solutions to the right problems

Watch Stuart Squires and Arun Chandar discuss Amplifi's data strategy framework, and show you how data leaders diagnose problems to pinpoint gaps and pick the right data and AI solutions.
Blog Article | Good Data Day 2025: Beyond Theory to Delivery

Article | Good Data Day 2025: Beyond Theory to Delivery

Amplifi’s flagship event of 2025 unpacked responsible AI agents, product data mastery and culture first change, giving data leaders a playbook to start, scale and sustain momentum. Read on to uncover the day’s most impactful insights in one place.
Resource Video | Good Data Day 2025: Responsible Innovation

Video | Good Data Day 2025: Responsible Innovation

Watch this session to hear Amplifi’s Chris Colyar, CTO, David Neil, Consulting Director and Lee Morgan, Principal Consultant, show how to pursue AI innovation while keeping ethics, risk and value in balance.
Blog Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth

Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth

Read how Hyphen gained clarity on its data challenges and created a practical roadmap for change, grounded in business goals and input from across the organisation.
Blog Article | Salesforce + Informatica: Why data fundamentals still shape the future

Article | Salesforce + Informatica: Why data fundamentals still shape the future

Amplifi’s Chris Colyar, Stuart Squires and Chris Collings provide a breakdown of how Salesforce and Informatica’s partnership impacts core platforms, data products, and the shift from best-of-breed to integrated ecosystems.
Resource Webinar | Amplifi x Stibo Systems - Data or Disaster: How Trustworthy Data Drives Sustainability Success

Webinar | Amplifi x Stibo Systems - Data or Disaster: How Trustworthy Data Drives Sustainability Success

The sustainability reporting landscape is evolving rapidly, and organisations across industries are grappling with a fundamental challenge: How do you ensure your data will be ready when regulatory requirements demand it?
Resource Webinar | Amplifi x Microsoft: Real impact, real fast with Fabric and Purview

Webinar | Amplifi x Microsoft: Real impact, real fast with Fabric and Purview

Hear from our expert consultants with hands on experience, as they share a playbook for unlocking tangible value from your data at speed, with Mircosoft Fabric and Microsoft Purview.
News Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities

Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities

DALLAS, TX, June 3, 2025 - Amplifi, a leading data and AI consultancy, has announced the acquisition of Snow Fox Data, a Wisconsin-based AI and analytics consultancy recognised for its deep expertise in data engineering, analytics, data science, and AI consulting.