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Blog
Article | Good Data Day 2025: Beyond Theory to Delivery
Amplifi’s flagship event of 2025 unpacked responsible AI agents, product data mastery and culture first change, giving data leaders a playbook to start, scale and sustain momentum. Read on to uncover the day’s most impactful insights in one place. Blog
Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth
Read how Hyphen gained clarity on its data challenges and created a practical roadmap for change, grounded in business goals and input from across the organisation. Blog
Article | Salesforce + Informatica: Why data fundamentals still shape the future
Amplifi’s Chris Colyar, Stuart Squires and Chris Collings provide a breakdown of how Salesforce and Informatica’s partnership impacts core platforms, data products, and the shift from best-of-breed to integrated ecosystems. Resource
Webinar | Amplifi x Microsoft: Real impact, real fast with Fabric and Purview
Hear from our expert consultants with hands on experience, as they share a playbook for unlocking tangible value from your data at speed, with Mircosoft Fabric and Microsoft Purview. News
Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities
DALLAS, TX, June 3, 2025 - Amplifi, a leading data and AI consultancy, has announced the acquisition of Snow Fox Data, a Wisconsin-based AI and analytics consultancy recognised for its deep expertise in data engineering, analytics, data science, and AI consulting. Blog
Voices | Chicken or Egg? A Data Paradox
A decade later, the data quality debate rages on: govern first, or fix later? In this unedited reprint of a 2015 article, Stuart Squires, SVP Strategy & Consulting at Amplifi, explores the enduring paradox of data governance through a vivid, relatable analogy - and invites reflection on how far we’ve really come. Blog
Case Study | Troy: Building AI and ML capabilities to solve business challenges
Read how Amplifi helped Troy, an engineering distributor group, streamline their product classification process using AI and machine learning, reducing manual input and improving accuracy, while also laying the foundation for future AI-driven innovation. Blog
Why Data Products were the talk of Gartner Data & Analytics Summit 2025
Learn why data products are the new non-negotiable in modern data strategies, insights from Gartner D&A Summit 2025 and how Amplifi supports delivery and governance. Blog
Case Study | Ongoing support services for leading wholesale distributor
Read how a leading wholesale distributor uses Amplifi's support for managing over 37,000 SKUs globally, ensuring efficient product data management and minimal disruptions with expert guidance.
