News | Amplifi acquires Snow Fox Data, advancing AI, analytics and data science capabilities - Read more
 

News & Resources


Blog Article | Our SVP Strategy & Consulting’s takeaways from EDM Association's DataVision 2025

Article | Our SVP Strategy & Consulting’s takeaways from EDM Association's DataVision 2025

Fresh from DataVision 2025, Amplifi's Stuart Squires shares three key updates to DCAM® and EDM Association, plus how our assessments turn insight into impact.
Blog Case Study | Creating a golden record: How a global investment firm transformed master data management

Case Study | Creating a golden record: How a global investment firm transformed master data management

How Amplifi helped a global investment firm unify critical business data with Semarchy MDM, improving confidence, consistency, and clarity across systems.
Blog Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth

Case Study | Business-led, evidence-driven: Building Hyphen’s data strategy for growth

Read how Hyphen gained clarity on its data challenges and created a practical roadmap for change, grounded in business goals and input from across the organisation.
Blog Article | Good Data Day 2025: Beyond Theory to Delivery

Article | Good Data Day 2025: Beyond Theory to Delivery

Amplifi’s flagship event of 2025 unpacked responsible AI agents, product data mastery and culture first change, giving data leaders a playbook to start, scale and sustain momentum. Read on to uncover the day’s most impactful insights in one place.
Resource Video | Good Data Day 2025: Progress Beats Inaction

Video | Good Data Day 2025: Progress Beats Inaction

In this session from Good Data Day, Amplifi, Microsoft and Profisee discussed how quick prototypes and ninety-day wins beat big projects that never launch, watch the talk on demand.
Resource Video | Good Data Day 2025: AI-Powered PXM in Digital Retail

Video | Good Data Day 2025: AI-Powered PXM in Digital Retail

Watch the panel hosted by Catherine Cherry, Amplifi, with Stibo Systems, TikTok and Specsavers at Good Data Day, and how it revealed the way AI-driven Product Experience Management (PXM) boosts accuracy, agility and marketplace sales.
Resource Video | Good Data Day 2025: NCFE x Microsoft Case Study

Video | Good Data Day 2025: NCFE x Microsoft Case Study

Stream the Good Data Day session where NCFE and Amplifi share how four governance pillars plus Microsoft Fabric delivered faster regulatory responses and a scalable data core.
Resource Video | Good Data Day 2025: Finding the right solutions to the right problems

Video | Good Data Day 2025: Finding the right solutions to the right problems

Watch Stuart Squires and Arun Chandar discuss Amplifi's data strategy framework, and show you how data leaders diagnose problems to pinpoint gaps and pick the right data and AI solutions.
Resource Video | Good Data Day 2025: Responsible Innovation

Video | Good Data Day 2025: Responsible Innovation

Watch this session to hear Amplifi’s Chris Colyar, CTO, David Neil, Consulting Director and Lee Morgan, Principal Consultant, show how to pursue AI innovation while keeping ethics, risk and value in balance.