We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.
We design and deliver modern data and AI platforms that transform trusted data into real time insight, prediction and action using appropriate mixes of ML, GenAI, and multi-modal AI.
We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
From strategy to scale, we operate and optimize data and AI capabilities so they continue to enable innovation as your business evolves.
Data Strategy

Data Strategy
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Master Data Management

Master Data Management
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Technology Partners
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Amplifi has strategic partnerships with a number of leading technology solutions, enabling us to deliver measurable results through expert consultancy and best-of-breed technology.
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Trusted Data Foundations
Product Information Management
Data Strategy
That’s why we are proud to announce our strategic UK partnership with CluedIn, who were recently named by Gartner as a Cool Vendor for Data Management.
CluedIn’s joined up approach – their Data Fabric – provides multiple data management products in one solution. That means they are able to solve the most complex data challenges, incorporating data governance, data quality and master data management and have done so for recognisable brands including Coca-Cola, Ticketmaster and SAP.
“It’s great to make our partnership with CluedIn official” said Mike Evans, Chief Technology Officer and co-founder of Comma. “The data management space continues to evolve and innovate at quite a pace. CluedIn is one of the vendors really leading the charge in new and exciting ways to improve data management and help companies see value from their investment quickly.”
Comma and CluedIn have a number of initiatives coming up, the first of which is a live webinar on 22nd April to take a deeper dive on what Data Fabric means and why it’s important to take a joined-up approach to data management.
“Our partnership with Comma, a truly visionary data consultancy, illustrates the need for our forward-thinking approach to data management” said Tim Ward, CEO at CluedIn. “The collaboration between our teams ensures we can continue to evolve and push the data estate boundaries, making our customers the data driven disruptors of their industries.”
Read more about the partnership between Comma and CluedIn.
