Data Quality, Amplified: Why data quality is vital for decision-making

As Amplifi, we’ll be turning our data quality management services up to 11, helping you make business decisions based on clean, reliable and consistent data.

Feeding bad data into your digital strategy is a bit like putting pasta in the toaster. It’s messy, doesn’t achieve the purpose you want – and however you swing it, it’s just not a great decision.

When bad data leads to bad business decisions however, that can create a mess that’s much harder to clean up.

Whether you are trying to make your internal operations more efficient, appeal to more customers, accurately update product information or comply with regulations, you won’t be able to do it without a clean reliable source of data.

Why is data quality management worth it?

We understand. It’s hard work running a business, and assessing data quality often gets pushed to the bottom of the priority list.

But here’s the thing – failing to keep track of your data quality will cost you more in the long run. According to research from Gartner, the average financial impact of poor data quality on businesses was a whopping $15 million in 2017.

Amplifi Data Quality Blog Image 1
Amplifi Data Quality Blog Image 3 crop

Poor data quality doesn’t just prevent your business from innovating – it burns a hole in your back pocket. But it doesn’t need to be that way.

Amplifi your business with high-quality data management

We’re talking about data that’s clean, consistent and accurate. No missing records, no duplicates, no siloes. Just a single source of data that’s accessible to everyone who needs it.

You can use high-quality data to make decisions that bring incredible benefits to your business – whether that’s improving efficiency in your team, cutting costs, ensuring regulation compliance, or enabling your next digital transformation project.

How can we help improve your data quality? Taking a practical step-by-step approach, we’ll show you how to:

  • Identify your business objective
  • Establish the data you need to meet that objective
  • Assess the current state of your data quality
  • Create protocols and processes to help you maintain data quality
  • Constantly reassess those protocols and adapt them as needed

As Amplifi, we’ve been talking to even more businesses about how high-quality data can solve their day-to-day business challenges. Could your business be next?

Does your business struggle with poor data quality? Looking to make a change? Download our guide 5 Tips for Better Data Quality, or get in touch with us today for a chat – we’d love to hear about your data issues and help you solve them.

Want 5 top tips for better data quality?

The practical, easy-to-implement tips in this guide from Arun Chandar, our VP Data Management, will give you what you need to ensure your data is high quality, covering:

  • Who to bring along on your data quality journey and how to get them on board
  • How you can make data quality a fun part of people's work with gamification
  • Why it's important to design the right data quality lifecycle to make it part of your day-to-day routine
Download guide