Metadata Management, Amplified: Speaking the same data language

With metadata management, Amplifi is helping businesses to put their data in context – that’s when they can use it to add real value to their business.

Metadata management helps us all speak the same language about data – what does that mean exactly?

It means that everyone has the same understanding of where that data has come from, when and why it was collected, and most importantly how valuable it is.

If people don’t speak the same language, it’s harder for them to understand each other. They don’t have the full context, so chances are they won’t respond in the right way. But when they do understand each other, they can use the information they’ve been given and take meaningful steps forward.

Now that we’re Amplifi, we’re not just helping people speak the same data language – we’re amplifying that voice, giving them an even wider range of tools and broader experience so that we can help more businesses conquer their data challenges.

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What metadata means to us

Metadata is ‘data about the data’. It’s the who, what, why, when of your assets. It adds context to your data, from which we can derive meaning – just like language does.

When you know what a piece of data is for, when it was created, who created it, where it has come from and what category it falls under – that’s when you can start using that data to do incredible things, (which we’ll come onto shortly).

The definition of metadata changes based on what your business is, the objective it is trying to reach, and what it needs to succeed – it all comes down to context.

In the same way the word ‘metaverse’ means different things to different people, so too does metadata. And that’s why it’s crucial to have an experienced team that truly understands metadata supporting you throughout the management process.

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Why should you care about metadata management anyway?

Think about your favourite bookshop. We’re guessing the books are all categorised based on their author, in the right sections. Booksellers know where books are and can provide info on each one, which means they know how to direct customers to the right place, where to stock books and how much stock they have remaining.

Now imagine that same bookshop with none of this organisation in place. The result? Absolute chaos. Customers can’t find the right books, there’s no sense of order, and booksellers aren’t able to keep track of what’s selling and what isn’t.

It’s the same with data. Without metadata management, your business will end up with siloed data all over the place. There’s confusion over where data has come from, which means you have no idea if it’s valuable or not.

Metadata management, on the other hand, ensures your organisation’s data is high quality, consistent and accurate, giving you all kinds of benefits, including:

Improving data quality: When you have a better understanding of what your data should look like (the context), you are able to spot inaccurate, duplicated data in real-time.

Make it easier to automate data: Once you understand your data systems, you’ll know which ones you need to keep in place, which you can scrap and which you can upgrade or automate to improve efficiency.

Help your business speak the same data language: How is data recorded? Where is it coming from? With metadata management you have a single source of information that helps everyone understand the value of your data.

Metadata management: Amplified

Your data speaks volumes about your business. With Amplifi’s help, you’ll have a better understanding of your data than ever before.

The benefit, in real business terms? Greater efficiency, more data privacy, easier onboarding and less time and money spent trying to figure out where your data is coming from.

Let us be your data Duolingo. We’ll help you start speaking the same data language, so that you can amplify your business.

Want to find out more about metadata management? Download our guide 3 Top Tips to Metadata Management below, or get in contact today and we’ll talk about how we can help your employees start speaking the same data language.

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Download our top tips for better Metadata Management

This guide includes practical, easy-to-implement tips from Arun Chandar, our VP Data Management. It will give you what you need to ensure your metadata is first class, by understanding:

  • What metadata you want to capture and why
  • How to put in place the people, processes and tooling that make metadata management a natural, operational part of your business
  • How to target relevant and digestible data for your business needs
  • Where you need to begin
Download guide