Event | Stibo Systems CONNECT 2025: How strong data foundations drive sustainable innovation

Explore how Amplifi and Stibo Systems’ partnership is helping organizations move from foundational data pain points to AI-powered transformation, with a focus on trust, governance and real business impact.

Berlin, Germany – October 2025

Stibo Systems’ CONNECT 2025 took place in Berlin this year; it’s a conference that never disappoints for the Amplifi team, bringing together conversations about data, AI and governance that looked firmly toward the future.

Across the sessions, one theme kept surfacing: lasting progress depends less on constant innovation and more on building strong, reliable foundations.

"You don’t need perfection to innovate. You need purpose.” - Catherine Cherry, MDM Practice Lead

Purposeful progress is the thread that ran through the entire event. Every session, in its own way, returned to the idea that sustainable progress comes from clarity, structure and intent. The future is powered by doing the right things, for the right reasons, on the right foundations.

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Driving the future means building stable foundations first

The companies making real progress are those that understand their data inside and out. They’ve built reliable structures, set clear rules, and earned confidence in their information. That groundwork gives them the freedom to adapt, experiment, and grow without losing control. Foundation work might not make headlines, but it’s what makes change stick.

AI shines when governed and controlled

AI was everywhere, but not in the way you might expect. Instead of a standalone breakthrough, it’s viewed as a capability that still needs direction. Several speakers described it as powerful but inexperienced, a tool that works best under human oversight.

The consensus was that AI and people each excel in different areas. AI brings speed and scale, while people bring judgment and context. Together, they make decisions that are both efficient and accountable. Oversight, purpose, and clear governance keep that balance practical and effective.

Concepts that reframed thinking

Ideas emerged that challenged how people make decisions and revealed how easily we fall into familiar patterns. Our favorites were:

  • The Einstellung effect: the mindset or tendency to rely on familiar solutions even if a better solution to a problem is available.
  • Satisficing: choosing what’s acceptable to make progress, even if it’s not perfect.
  • Agentic orchestration: designing technology around business intent, ensuring decisions are guided by purpose, not habit.

Ultimately, progress takes discipline. The organizations moving forward with confidence are the ones that understand their data, have trust in their data to make decisions and take the time to get their foundations right. The organizations that invest in foundations now will lead the next wave of value.

Modernisation and SaaS as strategic levers for value

Discussions around modernization focused on the move away from on-prem systems. Platform updates were acknowledged, but the point was made that progress depends on how well organizations adapt their ways of working. Legacy configurations were described as barriers to change, limiting flexibility and responsiveness. In contrast, modern cloud-based platforms were recognized for enabling quicker adjustments and smoother user experiences, even as data models evolve.

The value of quality outside perspectives

As described throughout several of days discussions, transformation moved faster when businesses worked with partners who challenged their assumptions, rather than solely delivering what was asked. Peer examples gave attendees a clearer sense of what success looks like in practice. Hearing real customer stories showed what progress (and barriers to it) looks like, and highlighted the value of working with the right partner.

Build the foundations for what’s next

If you only take away one thing from Connect 2025, it’s that lasting progress starts with solid data foundations. Whether you’re just starting your MDM journey or exploring AI-driven transformation, no one should be left behind.

Amplifi is here to help you move forward strategically, confidently, and with clarity. Learn more about our award-winning partnership with Stibo Systems below, or reach out to our team to book an introductory call with our STEP Practice Lead here. We’d love to talk to you about your unique master data needs.

Download Guide | Taking the next STEP with Stibo Systems

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