Welcome to the fifth episode in our video series in partnership with Stibo Systems, where we discuss the ongoing modernisation of Master Data Management (MDM).
Throughout this series we hear from Catherine Cherry, Practice Director – Master Data Management at Amplifi, and Matthew Cawsey, Director, Product Marketing & Solution Strategy at Stibo Systems in discussion with Elliott Clarkson, VP Global Marketing at Amplifi. In each episode we address some of the common myths and misconceptions that have arisen over the decades MDM has existed.
MDM sits within an industry that is moving at breakneck speed, as the way that companies manage and use their data is continually evolving. MDM is at the core of data management, with Gartner consistently emphasising its importance for data integrity and business success.
What's in this episode?
In this episode, we explore the common misconception that MDM is purely an IT function rather than a business-wide or enterprise-wide initiative. As companies continue to grapple with data management challenges, this outdated perspective can limit the true potential of MDM.
We discuss how viewing MDM solely as a technology-driven function undermines its value and the critical role it plays in supporting broader business objectives. The conversation includes insights into why MDM should be championed at the highest levels of an organisation, ensuring alignment across departments and integrating MDM into the core business strategy.
Key topics include:
- The risks of treating MDM as just an IT responsibility and why a business-first approach is essential.
- How to shift the perception of MDM within your organisation to unlock its full potential.
- Strategies for integrating MDM into your enterprise-wide initiatives, ensuring it supports and enhances business outcomes.
If you'd be interested in hearing more, or discussing how MDM might fit into your wider data ecosystem, get in touch to schedule a chat with our MDM experts.
How can Amplifi and Stibo Systems help?
Amplifi’s long-standing, strategic relationship with Stibo Systems is rooted in a mutual ambition for companies to get true value from their data.
Amplifi is the go-to consultancy when it comes to Stibo Systems. When you combine the power of STEP with Amplifi’s unrivalled expertise in data strategy, technology implementation and solution support you get a match made in data heaven.
Today, we have one of the largest Stibo Systems delivery capabilities globally with over 40 combined customers, and our consulting team has been involved with over 150 Stibo Systems implementations.
Find out more about our partnership, with examples of joint case studies, in our guide Taking the next STEP with Stibo Systems below.
