Trust from the wider public who you are spreading your message to
Before the implementation of GDPR, the ICO reportedly issued £138,000 worth of fines to eleven charities after they misused donor’s personal data. Failing to manage and protect data effectively clearly affects a charity’s finances, but what about their reputation?
Trust is one of the key factors in how comfortable people feel when donating to a charity, so anything affecting that trust has a major impact on a charity’s reputation, donations and their bottom line. Charities that manage that data poorly can squander that trust, whether that’s keeping incorrect contact details for donors on file, leaking data accidentally or unjustly targeting vulnerable members of society.
So many of these mistakes can be avoided by ensuring that charities have a solid data management strategy: one that provides a single governed source of reliable, accurate data.
Trust is built on a solid data foundation
Comma is able to provide your charity with master data management services that helps you create accurate, actionable insights from a single, centralised source of information.
With our services, your charity can benefit from improved efficiency and reliable donor information so that you can create targeted marketing without breaching data compliance laws or putting anyone’s personal data at risk.
Get in touch with Comma today by calling +44 1926 911820 or head to our contact page, and we’ll help you foster trust with your donors and partners with a comprehensive data solution.
