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Video | Good Data Day 2025: AI-Powered PXM in Digital Retail
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How can product data and AI combine to win customers on every channel, and maximise investment?
Amplifi’s flagship event, Good Data Day 2025, was all about going beyond theory, to how to actually deliver progress in your organisation’s data and AI management (read the full summary blog here).
Hear how the panel talk through how a modern product information management stack feeds PXM, letting brands adapt to new channels like TikTok Store without missing a beat.
In this session, Catherine Cherry, Director of Data Management at Amplifi, joins Miriam Molino Sánchez from Stibo Systems, Simon Hofmeister from TikTok and Andy Pope from Specsavers. Addressing real blockers, such as supplier attribute gaps, lost feedback loops and compliance headaches, they share their governance recommendations that support accuracy and efficiency.
Watch the live recording to learn how to:
- Turning messy supplier files into sales-ready product content in days, not weeks
- Letting AI tools like TikTok Symphony build high-converting ads with zero data slip-ups
- Launching new channels twice as fast by feeding every site and marketplace from one governed product source
Use the form to the right to access the recording!
Get in touch
Looking to chat to our experts about the impact well managed product data can have on your business? We'd be happy to arrange a session to chat through your unique challenges. Reach out to our team here.
