Now the sun has set on Good Data Day 2025, one message remains clear...
While the language, technology and approaches around data and AI change, the core challenges organisations are facing remain consistent.
Amplifi’s Good Data Day transformed London’s Sea Containers into a hub for more than a hundred senior data leaders, architects and product owners determined to push data and AI from boardroom theory to real-world delivery.
Flying the banner “Beyond Theory to Delivery,” the fast-paced mix of experience-led talks and hands-on breakouts laid out how clear ownership, lightweight governance and iterative releases turn ideas into products that cut costs, earn revenue and build trust.
Strategy, culture and capability still define success, but every session highlighted the need stop theorising and start doing, regardless of whether you’re starting your data journey or scaling existing initiatives.
Key takeaway - Getting started with AI: Culture first, then strategy
If the data leaders in attendance took one thing from Good Data Day 2025, it was that you don't need to be "ready" to start using AI. Just start. The biggest blockers are culture, confidence and clarity, that can all be addressed with the right approach.
- Focus on small, meaningful wins that show real value.
- Gain executive support by proving impact, not perfection.
- Make sure data and marketing teams collaborate, because budget follows influence.
- Define clear guardrails for AI use and stay ahead of evolving regulations.
To quote Andy Pope from Specsavers; “As soon as the board starts using the word ‘data’ correctly, the better.”
The goal isn’t to boil the ocean. It's to start where you are, use what you've got and build a data-literate culture that can grow with the technology. Choose a single, high impact use case, wrap it in sensible guardrails and begin. Momentum follows action.
Read on to hear highlights of the individual agenda sessions from Good Data Day 2025. If you feel like you missed out and would like to know more, you can request a free consultation on any of these topics at the bottom of this article, or get in touch here.
Good Data Day: Agenda playback
After the opening keynote by Sam Goss, COO, and Elliott Clarkson, VP of Global Marketing, the invitation was simple: use the talks, working groups and conversations to leave the room with one idea you can try right away.
Finding the Right Solutions to the Right Problems
To kick off the day’s talks, Amplifi’s Stuart Squires, SVP Strategy & Consulting, & Arun Chandar, VP Strategic Service Development, donned their aprons and used food preparation to present two ways to solve the same data problem. Transformation only succeeds when you’re honest about your starting point, appetite for change and available skills.
The pair used Amplifi’s Data Decision Canvas, which allows decision makers to assess and understand what they already have, and what they need to invest in to reach business goals. Look here to learn more about our Data Strategy services and read some recent client case studies, or watch the live recording below!
