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Blog
CPGs top 5 Retail Challenges - solved with Customer Data.
First-party data is driving transformation in every sector. Without it, CPG brands are being left behind and are struggling with their customer relationships. So what challenges can Customer Data overcome? Blog
You can’t launch a rocket with diesel: Data quality and business growth
What does rocket fuel have to do with data? Just like you need the right fuel to launch a spacecraft, your business needs the right data to propel growth. Blog
6 opportunities Customer Data creates for CPG Brands
How well do you know your customers? First-party data will give you the opportunity to go directly to your customers, bringing with it: insight, engagement, personalisation, tailored product development, brand loyalty... the list goes on. Blog
Delayed launch: MDM technology, data and stalled growth plans
There are similarities between launching a rocket and propelling a business to the next level – and both can have their setbacks. We look at how you can use data and MDM to overcome challenges and fuel growth. Blog
Asking our employees… ‘How flexible are we?’
At Amplifi, we know that 'one size fits no one' when it comes to working styles, locations, hours, etc. That's why we want to make sure our team has flexibility they need to have the best work-life balance possible! Blog
The Truth About Data: Acronyms, Unmasked.
If something seems too good to be true, it probably is: here’s Amplifi’s guide to understanding what data management acronyms really mean. Blog
The Truth About Data: You need to find your ‘perfect porridge’
If you’re not sure what you’re looking for from your data management solutions, it’s harder to select a system that’s just right. Here’s the Goldilocks approach to choosing the right data management software. Blog
The Truth About Data: Stop looking for magical solutions to data problems
You can’t wave a magic wand and become a data-driven business. Amplifi shares the truth about data governance. Blog
The Truth About Data: Don’t build your strategy out of straw
Building a strong data foundation isn’t easy, but fail to do it and your data outcomes will fall short, or blow away altogether
