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- About
Are you limiting the business impact of your most valuable data?
Axis is Amplifi's AI-driven service designed to transform complex, unstructured data into trusted, enterprise-ready data products.
Delivering structure from chaos
By combining intelligent attribute extraction, structure inference, and robust data modelling with quality and governance frameworks, Axis converts unstructured data like PDF's, images, invoices and contracts into standardised, structured datasets.
The result? Data that can be governed, validated, searched and reused at scale - reducing the time, costs and effort spent understanding context. Axis accelerates insight, decision-making and value from your most valuable information assets... every time.
Get in touch to explore how Axis can unlock the full value of your unstructured data and accelerate your journey to trusted, business-ready data.
How Axis delivers business value
Operational Efficiency & Commercial Impact
Drive cost reduction and operational scale by eliminating manual data handling and re-keying.
Axis accelerates the processing of high-volume, business-critical data, improving throughput while significantly reducing errors at scale, enabling teams to focus on higher-value activities.
Data & AI Readiness
Unlock the value of previously unusable data by transforming it into structured, reusable enterprise assets.
Axis creates a foundation for advanced analytics and AI, while embedding attribute-level quality controls to deliver trusted, decision-ready data across the organisation.
Risk, Compliance & Control
Strengthen governance and reduce regulatory exposure with structured, audit-ready data.
Axis supports compliance with evolving standards and regulations, minimising risk caused by incomplete, inconsistent or poorly governed information.
Do any of these common challenges sound familiar?
Where unstructured data creates friction, Axis provides a clear path to structured, trusted outcomes.
Case Studies
Troy: Building AI‑driven product classification capabilities
Discover how Troy replaced manual, spreadsheet-based classification with Amplifi's AI-powered approach. Axis provided a private classification solution that processes products at scale while improving accuracy over time. The programme also established Troy’s internal AI and data capabilities, creating a foundation for future innovation and a more data-driven operating model.
Accelerating ETIM classification through AI-led automation
A manufacturer rapidly aligned product data to the ETIM classification standard with Axis. Using AI-driven classification, Amplifi transformed thousands of products in just two weeks, a process that would have taken months manually. The approach reduced manual effort and created structured, reusable data aligned to industry standards.
NMBS: Mapping legacy product data to a scalable classification model
Axis delivered improved product categorisation across a large and complex dataset by delivering an automated classification approach, processing over a million product records in structured batches. This reduced reliance on manual mapping and established a scalable foundation for consistent data usage and improved operational efficiency.
Book an intitial consultation
Our team would be happy to help you identify where your unstructured data is limiting business impact and consider how Axis can turn it into structured, usable value.
Reach out via the form and we'll be in touch to get an initial consultation booked in with our experts.
Our Approach
Axis combines a proven framework with a tailored delivery model, ensuring every engagement is shaped around your unique data landscape, priorities and outcomes. While the methodology is structured, the implementation is always bespoke, typically delivered over 3-8 weeks depending on complexity and scale.
Strategy
We identify where unstructured data is constraining business value, pinpointing the highest-impact use cases aligned to your commercial and operational priorities.
Implementation
We deploy AI-driven extraction and structure inference, integrating outputs into your existing data platforms to create governed, enterprise-ready datasets.
Enablement
We package outputs as scalable data products, enabling reuse, governance and long-term value realisation across the business.
Why choose Amplifi as your trusted data and AI consultancy?
Amplifi is your trusted data and AI partner helping businesses maximise the full potential of their data.
Whether you are starting with a secure data foundation, scaling your analytics and AI practice, or implementing an innovative strategy, we partner with you to ensure that results are amplified across your organisation.
Our deep expertise in data strategy, data foundations, and AI and analytics makes us a true partner at any stage of your data journey.
