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Blog
Only 42% of marketers are satisfied with the quality of their customer data
The seventh annual edition of Salesforce’s State of Marketing report shows customer data continues to be a hot topic for marketing leaders Blog
Why trust is a charity’s most valuable asset, and how good data management can protect it?
We believe that good data management is absolutely key to inspiring trust in three main areas... Blog
Why is good quality data fundamental for charities?
At their core, charities are storytellers. They need high-quality data to foster trust, not just in donors but in the people whose stories they want to tell. Blog
Interview: The role data plays in the pharmaceutical industry
Issues such as supply chain management, sustainability, manufacturing and patient records are all data challenges Blog
What's the difference between CRM, CDP and MDM?
With a minefield of customer data acquisition technologies available, how can businesses know which option is best for them? Blog
Why must companies pull back the curtain on their supply chain?
Hidden supply chains are pushing sustainability-conscious consumers away from brands that are unable to ensure a product's creation and distribution is built on sustainable practices and ethical labour… Blog
Scott Taylor, 'Telling Your Data Story': Part Three
When your data is good, it is very, very good. When it is bad, it is horrid... Blog
What can Percy Pigs tell us about data management?
Knowing your product data can help you avoid empty shelves and lost revenue. Percy Pigs make the perfect case for why it's more important now than ever for businesses to understand not just what’s in their product, but where it comes from and who made it... Blog
The Mysterious Case of the Missing Amphibious Vehicles
Or why your data strategy needs to change the lives of the people who care
