This platform is what everyone else has
What’s right for your competitor might not be right for you. If you want to differentiate your business with data-driven actions, then jumping on your industry’s latest data bandwagon may not be the right answer. You need to look at what you want to do with your data: taking a different approach could unlock exciting opportunities that allow you to innovate with data, not just keep up with the crowd.
This platform sounds exciting
Data’s acronym economy is great for generating a buzz around new products and services, but it’s also distracting businesses from their core data objectives. When a new acronym appears, it can be so tempting to pivot towards this exciting new offering, but if you’re not ready for it – or it’s not really relevant to your goals – it will end in disaster. AI is a good case in point: it’s such an alluring concept, promising automations, instant insights, an almost ‘hands-free’ approach to securing data outcomes, but if you haven’t already got a strong data management strategy in place, it’s pointless.
This platform is what one person wants
Just because one person wants to select a platform or software, that doesn’t mean it’s the right one for the business. You need technology selection to be a collaborative process, with all the right stakeholders on board before you buy, not just one isolated team or technology lead. Even if a CTO or CIO or CDO feels without a shadow of a doubt that this is, technologically speaking, the best option, they need to get buy-in across the business for it to be a success. Without it, the project will face resistance from the start, making for a much more challenging implementation.
