By combining AI-driven attribute extraction, structure inference and robust data modelling with embedded quality and governance controls, Axis transforms fragmented information into structured, standardised datasets. These outputs can be governed, validated, searched and reused at scale; reducing the time, cost and effort spent understanding context, and enabling both people and AI to generate value more effectively.
The service builds on repeatable patterns Amplifi has delivered across client engagements, where unstructured and legacy data consistently creates operational friction. Common use cases include:
- Data locked in PDFs, scans, images and legacy systems
- Manual processing and rekeying at scale
- Inconsistent formats across suppliers and sources
- Poor data quality and lack of validation controls
- Limited ability to reuse data across systems and teams
Axis addresses these challenges through a combination of automation and assisted automation, standardised data structures, and attribute-level validation - creating structured, reusable data products aligned to business needs.
The approach is already delivering measurable results. In recent engagements, Amplifi has:
- Replaced manual, spreadsheet-based product classification with an AI-driven approach, improving accuracy while enabling scalable processing
- Delivered automated classification across more than one million product records, reducing reliance on manual mapping and creating a consistent data foundation
- Enabled rapid alignment to industry classification standards, transforming thousands of records in weeks rather than months
These outcomes not only improve operational efficiency but also unlock previously inaccessible data, creating a foundation for more advanced analytics and AI use cases.
“We’re seeing the same use case across many organisations. Valuable data exists, but it’s trapped in formats that make it difficult to use. Axis is our way of solving that in a scalable, repeatable way. Without placing additional demand on internal teams, it transforms underutilised legacy information into structured, trusted assets that can be used again and again,” commented Stuart Squires, SVP Strategy & Consulting at Amplifi.
Axis is delivered through a structured but flexible approach, combining use case identification, AI-led implementation and enablement to ensure outputs can be scaled and embedded across the organisation.
The service is now available to organisations looking to unlock the untapped potential in their unstructured and legacy data. Amplifi is offering initial consultations to help businesses assess where data is limiting impact and identify high-value opportunities to apply Axis.
