News & Resources


Blog How can Data Virtualization accelerate your data transformation?

How can Data Virtualization accelerate your data transformation?

Transformation in manufacturing demands both speed and endurance. It's a sprint to capture quick victories and a marathon to forge lasting success.
Blog Rise up: What the chemical reactions in bread can teach us about data strategy

Rise up: What the chemical reactions in bread can teach us about data strategy

When you make a loaf of bread, understanding the steps you need to take is vital to getting the right chemical reaction. It’s no different when it comes to your data strategy (just with less flour and yeast). Here’s a lesson from the Amplifi lab…
Blog Big bang: using data governance to prevent data disasters

Big bang: using data governance to prevent data disasters

When data is handled incorrectly by a business, there can – broadly speaking – be three outcomes. None of them are good. In our latest blog we explore how to use data governance to prevent data disasters that might otherwise have explosive consequences.
Resource Guide: Inside the mind of an Online Shopper - 5 key insights

Guide: Inside the mind of an Online Shopper - 5 key insights

Blog Turning lead into gold: A data story

Turning lead into gold: A data story

What can the magic of chemistry teach us about data? We look at how the right data can create an impressive commercial reaction.
Resource Report: The Real Voice of Data - Data Leaders Report 2022

Report: The Real Voice of Data - Data Leaders Report 2022

Resource Guide: Housing Associations - A Guide to Data

Guide: Housing Associations - A Guide to Data

Blog Your mission to Mars: why your data needs to change with your business goals

Your mission to Mars: why your data needs to change with your business goals

Racing towards digital transformation? Here’s why your data needs to evolve as your business does.
Blog CPGs top 5 Retail Challenges - solved with Customer Data.

CPGs top 5 Retail Challenges - solved with Customer Data.

First-party data is driving transformation in every sector. Without it, CPG brands are being left behind and are struggling with their customer relationships. So what challenges can Customer Data overcome?