Event | Governance, AI and Sustainability: Insights from our Data Leaders dinner in Copenhagen

At a recent dinner in Copenhagen, co-hosted by Amplifi Profisee and EDM Association, data leaders discussed the realities of governance, AI and sustainability. Discover the key challenges, shared pain points and takeaways shaping data strategy today.

We were delighted to co-host an evening in Copenhagen with Profisee, EDM Association and a room filled with senior data leaders, where the conversation around data management moved quickly from theory to reality.

Attendees from across industries came together to share their challenges and insights, and three themes consistently rose to the surface: governance, AI, and sustainability.

Stuart Squires, SVP Strategy and Consulting was in attendance, commenting:

"Although this was badged as an AI event the main pains raised in the room were with quality and governance of data: data to both support traditional business operations and to provide trustworthy input into models”
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Key takeaways

The discussions on the evening were full of value, so we thought we’d bottle the best bits and share the key highlights. There was commonality of three main pain points, being:

  • Increasing AI maturity: organisations are using AI, but are wanting to drive more value
  • Sustainability: ambitions are strong, but implementation remains difficult
  • AI governance: existing programmes need to evolve to meet a new data landscape

Sustainability in practice

Attendees were eager to dive into the pressing challenges they faced in governance, architecture, and platform-related issues, and sustainability was the thread that tied many conversations together. Everyone in the room shared the same goal of using data to support environmental responsibility, but most agreed that the practical side is far more difficult than expected.

As new regulations such as the EU’s Digital Product Passport come into view, the question is not just how to collect the right data, but how to trace and report it with the level of detail these rules demand. For manufacturers in particular, it is a challenging requirement. When a single product contains several materials and components, with complex supply chains, tracking every piece to that degree of accuracy becomes a monumental task.

Several participants shared early attempts to tackle the issue, yet even the most developed strategies were still described as works in progress. The desire to act is there, but the tools and frameworks to make it achievable are still catching up. The opportunities for AI assistance are obvious, but achieving results is complex.

Increasing AI maturity

Most organisations are already using AI in some form, mainly GPTs or off-the-shelf agents, but few have progressed to true customisation or full-spectrum AI.

As Malcolm Hawker noted, only a small number of companies are experimenting with tailoring AI behaviour or building proprietary models. While enthusiasm for AI is universal, genuine advancement still belongs to the few who are pushing beyond plug-and-play solutions

The discussion also revealed a governance gap. Most participants admitted that there are very few controls in place, and that AI usage across their organisations often operates on an “all or nothing” basis.

For now, many are accepting this lack of oversight in exchange for short-term productivity gains. It is a compromise that highlights how far there is to go before AI is both effective and responsibly managed.

The persistent challenge of governance

If one challenge united every participant, it was governance. Whether the issue was unstructured data, sustainability requirements or AI oversight, the same questions kept returning.

How do we adapt traditional governance models to support modern data realities?

How do we balance control with innovation?

Existing frameworks were not built for today’s pace of change, and many attendees admitted they were still searching for practical answers.

What set this event apart was the openness of the discussion. Those in attendance said they valued being able to speak freely and hear from others facing the same problems. It felt less like a presentation and more like a genuine exchange between peers.

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Malcolm Hawker, Chief Data Officer at Profisee, one of the hosts of the evening, commented:

“There is concern around governance in relation to AI. Employees are interacting with LLMs and it’s hard to manage, hard to provide oversight and people just seem to be willing to accept the risk associated AI usage in exchange for individual productivity gains.”

The conversations in Copenhagen made one thing clear: while every organisation is at a different stage of its data journey, the challenges are shared and solvable.

Turning ideas into impact requires not just technology, but the right data foundations, governance, and collaboration.

Turn insights into action

If these challenges sound familiar, our experts are here to help. Whether you’re navigating the realities of data governance, building responsible AI frameworks, or embedding sustainability into your strategy, a short conversation can make a big difference.

At Amplifi, we help organisations turn ambition into measurable progress. Our specialists work with you to understand your goals and create practical, achievable steps that move your data strategy forward.

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If you're looking to tackle the challenge of governance, put sustainability into practice or increase your AI maturity, we're here to help. Just fill out the form to schedule a consultation with one of our specialists. Let us know what you’d like to explore and share your availability. We'll discuss your goals, current data landscape, and the practical steps to move your organisation forward.