Amplifi announces partnership with Data & AI Literacy Academy
A partnership bringing together data management and data & AI literacy expertise to support adoption and value across data and AI transformation programmes.
LONDON [23 April 2026] - Amplifi, a data and AI management consultancy, today announced a new partnership with Data & AI Literacy Academy, a specialist provider of data & AI literacy education and enablement.
As organisations continue to invest in data, analytics, and AI, many face challenges not only in establishing strong data foundations, but also in ensuring initiatives are understood, adopted, and used effectively across the business.
This partnership is built on the shared understanding that data and AI management is not purely technical; it’s equally cultural, which is why data & AI literacy is increasingly recognised as critical to translating data and AI investment into meaningful business outcomes.
| Nearly 2 in 3 leaders report data and AI skills gaps in their organisation, yet fewer than half provide any formal literacy training to address them. [1]
Together, the partnership will help organisations tackle both the technical and human side of data and AI transformation: with Amplifi’s expertise in data and AI strategy, governance, and data foundations balanced with Data & AI Literacy Academy’s focus on improving data understanding, confidence, and data and AI literacy across teams.
By pairing strong data foundations with the education and enablement needed to use data and AI with confidence, teams will gain greater adoption, and projects will move more seamlessly from strategy to execution.
Both partners have seen firsthand that data and AI literacy can be a bridge between data and AI investment and successful project implementation. For some businesses, successful data and AI management will necessitate a reimagining of the role of data and AI within the organisation, fostering a mindset where data and AI are treated with the same strategic consideration as other core business functions. This cultural evolution doesn’t happen overnight with a project delivery; it requires dedication to data and AI culture and literacy that thrives on scale.
“Data and AI initiatives succeed only when they are understood and adopted across the organisation, not just within a data team, and certainly not just off the back of a technology implementation. By partnering with Data & AI Literacy Academy, we’re reinforcing our long‑held belief that people are fundamental to value realisation, and leaning into their expertise in delivering wide engagement and adoption.” commented Stuart Squires, SVP Strategy & Consulting at Amplifi
“Organisations are spending millions on data and AI and still not seeing the returns they expected. In most cases, the strategy is sound and the technology works. What's missing is a workforce that knows how to use it. That's the gap we close.” commented Greg Freeman, CEO at Data & AI Literacy Academy
