We define data strategies that make AI, and all positive change, possible, aligning architecture, governance and operating models to turn ambition into safe, scalable outcomes.
We build governed, high-quality data foundations so AI models and business decisions are based on data the business can trust.
We design and deliver modern data and AI platforms that transform trusted data into real time insight, prediction and action using appropriate mixes of ML, GenAI, and multi-modal AI.
We create AI solutions grounded in enterprise data, from RAG and analytics to agentic workflows that deliver measurable business value.
From strategy to scale, we operate and optimize data and AI capabilities so they continue to enable innovation as your business evolves.
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Data Strategy
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Amplifi has strategic partnerships with a number of leading technology solutions, enabling us to deliver measurable results through expert consultancy and best-of-breed technology.
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Trusted Data Foundations
Product Information Management
Data Strategy
This follows another successful year where our partnership has seen over 200% growth encompassing solution enhancement and support for existing customers as well as successful inriver PIM implementations for new clients.
The combination of inriver’s leading PIM solution and Comma’s experience, expertise and dedicated team of inriver qualified consultants means our customers are able to leverage product information for greater business value.

This year we’ve also joined up to amplify the key message of better product data management in the retail and distribution sector with marketing campaigns focused on the supply chain and sustainability, featuring insight from Johan Boström, co-founder and Chief Product Officer at inriver.
We also worked closely with inriver to create our report, Keeping Pace with the Evolving B2B Manufacturing Industry, which features insight from Comma’s consultants and over 200 marketing decision makers in the B2B Manufacturing on issues such as the challenge of increasing competition, changing buyer demands for products, sustainability and driving online revenue.
“We’re delighted to be awarded UK Partner of the Year by inriver for the second year running” said Callum MacBurnie, VP Global Alliances at Comma. “This year has seen our partnership evolve as our inriver practice continue to develop and grow in order to support our expanding inriver UK&I customer base.”
You can find out more about our partnership with inriver here.