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Blog
MDM implementation: a two-player platform game
Ready to hit start on your MDM adventure? It’s better in two player mode. Amplifi is here to be your Player 2, helping you to tackle the building blocks of MDM and choose the right MDM technology for your business’ goals. Blog
Scott Taylor, 'Telling Your Data Story': Part Four
If you want to articulate the value of data for your organisation and you can’t express the WHY first, then the HOW will never matter... Blog
Only 42% of marketers are satisfied with the quality of their customer data
The seventh annual edition of Salesforce’s State of Marketing report shows customer data continues to be a hot topic for marketing leaders Blog
Why trust is a charity’s most valuable asset, and how good data management can protect it?
We believe that good data management is absolutely key to inspiring trust in three main areas... Blog
Why is good quality data fundamental for charities?
At their core, charities are storytellers. They need high-quality data to foster trust, not just in donors but in the people whose stories they want to tell. Blog
Interview: The role data plays in the pharmaceutical industry
Issues such as supply chain management, sustainability, manufacturing and patient records are all data challenges Blog
What's the difference between CRM, CDP and MDM?
With a minefield of customer data acquisition technologies available, how can businesses know which option is best for them? Blog
Why must companies pull back the curtain on their supply chain?
Hidden supply chains are pushing sustainability-conscious consumers away from brands that are unable to ensure a product's creation and distribution is built on sustainable practices and ethical labour… BlogScott Taylor, 'Telling Your Data Story': Part Three
When your data is good, it is very, very good. When it is bad, it is horrid...
